The Growing Pains Podcast
Growing a business and a family? Join host Alyson Caffrey as she interviews mompreneurs who have scaled businesses and juggled life at home. Having it all may seem like a pipedream, but we are making it happen every day. Tune in and fold time in that carpool line!
The Growing Pains Podcast
Mastering Intentional Marketing and Intentional Parenting with Alise Lucero
I’m so excited to share today’s episode with you because it’s packed with real-life insights about juggling business, family, and everything in between. I had the pleasure of sitting down with Alise Lucero, the Vice President of Client Success at Marketing Intent. With over 15 years of experience in marketing for alternative investments, Alise is a powerhouse when it comes to aligning sales and marketing strategies to drive growth.
But here’s what makes her story even more inspiring: she’s also a mom navigating the beautiful chaos of parenthood. In this episode, Alise opens up about how she balances her thriving career with raising her family. We dive into:
- The power of aligning sales and marketing teams for business success.
- How intentionality—both in business and parenting—can make all the difference.
- The systems and strategies she’s implemented to stay present at home without compromising her professional ambitions.
- The mindset shifts that helped her juggle sleepless nights, toddler tantrums, and boardroom presentations.
CONNECT WITH ALISE:
https://www.linkedin.com/in/aliselucero/
https://www.instagram.com/alise_lucero/
https://marketingintent.com/
RESOURCES FROM ALYSON:
The Kid-Proof Business Checklist
https://alysoncaffrey.com/checklist
Maternity Leave Planning Guide
https://www.mastermaternityleave.com/guide