Growing Pains | Where Business Owners Come to Plan Maternity Leave
You’re running a business and dreaming of growing your family—but when you search for how to take maternity leave as a self-employed mom, the answers just don’t exist.
You’ve pieced together advice from HR blogs, asked your friends, downloaded generic templates, and tried to “figure it out later.” Meanwhile, you’re left wondering: Can I really step away from my business without losing momentum—or my mind?
Here’s the truth: You can. And Growing Pains is here to show you how. Hosted by maternity leave strategist and business operations expert Alyson Caffrey, this podcast helps self-employed moms plan for maternity leave during the trying to conceive, pregnancy, and postpartum seasons—without burning out or ghosting their business.
Each week, you’ll hear honest solo episodes, expert interviews, and real-life maternity leave stories from moms who are building legacies and raising babies. No fluff. No one-size-fits-all advice. Just grounded guidance to help you navigate life and business on your terms.
Alyson has helped hundreds of entrepreneurs streamline their operations and take actual time off for maternity leave—while returning to businesses that thrive.
Ready to take maternity leave like a CEO? Follow Growing Pains and let’s build a business that supports your motherhood journey.
Growing Pains | Where Business Owners Come to Plan Maternity Leave
Crafting Copy That Connects with Jenny Roth
Struggling to make your words resonate with your audience? In this episode, copywriting expert Jenny Roth reveals the secrets to creating compelling content that truly connects. From her journey as a stay-at-home mom to a successful business owner, Jenny shares invaluable insights on crafting copy that builds relationships and drives results.
Discover how to infuse your writing with authenticity, leverage personal outreach in your marketing, and create email campaigns that your audience actually wants to read. Whether you're a seasoned entrepreneur or just starting out, Jenny's tips and heartfelt advice will inspire you to transform your copy and take your business to new heights. Tune in to learn how to craft words that not only sell but also leave a lasting impact on your clients.
Topics covered in this episode:
- Jenny's background and journey from stay-at-home mom to copywriter.
- Strategies for effective product launches.
- The importance of personal outreach in marketing.
- Creating content that serves both the audience and the business.
- Adapting marketing strategies to fit personal preferences and strengths.
- Serving female founders with launch copy and sales pages.
- Creating high-leverage content for long-term business growth.
- The importance of work-life balance and family time.
CONNECT WITH JENNY:
https://jennyrothcopywriting.com/
https://www.instagram.com/jennyrothcopywriting/
https://jennyrothcopywriting.com/podast
Free "Relationship-Based" Email Marketing Strategy & Template Bundle:
https://jennyroth.myflodesk.com/emailtemplates
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You don't have to choose between growing your business and your family.
Grab the Maternity Leave Roadmap for $29: www.mastermaternityleave.com/roadmap
Send in your maternity leave questions! connect@mastermaternityleave.com
xx Aly
www.instagram.com/alycaffrey
www.mastermaternityleave.com