The Growing Pains Podcast

Crafting Copy That Connects with Jenny Roth

Alyson Caffrey Episode 87

Struggling to make your words resonate with your audience? In this episode, copywriting expert Jenny Roth reveals the secrets to creating compelling content that truly connects. From her journey as a stay-at-home mom to a successful business owner, Jenny shares invaluable insights on crafting copy that builds relationships and drives results. 

Discover how to infuse your writing with authenticity, leverage personal outreach in your marketing, and create email campaigns that your audience actually wants to read. Whether you're a seasoned entrepreneur or just starting out, Jenny's tips and heartfelt advice will inspire you to transform your copy and take your business to new heights. Tune in to learn how to craft words that not only sell but also leave a lasting impact on your clients.

Topics covered in this episode:

  • Jenny's background and journey from stay-at-home mom to copywriter.
  • Strategies for effective product launches.
  • The importance of personal outreach in marketing.
  • Creating content that serves both the audience and the business.
  • Adapting marketing strategies to fit personal preferences and strengths.
  • Serving female founders with launch copy and sales pages.
  • Creating high-leverage content for long-term business growth.
  • The importance of work-life balance and family time.

CONNECT WITH JENNY:
https://jennyrothcopywriting.com/
https://www.instagram.com/jennyrothcopywriting/
https://jennyrothcopywriting.com/podast

Free "Relationship-Based" Email Marketing Strategy & Template Bundle:
https://jennyroth.myflodesk.com/emailtemplates

RESOURCES FROM ALYSON:

The Kid-Proof Business Checklist
https://alysoncaffrey.com/checklist

Maternity Leave Planning Guide
https://www.mastermaternityleave.com/guide