Growing Pains | Where Business Owners Come to Plan Maternity Leave
You’re running a business and dreaming of growing your family—but when you search for how to take maternity leave as a self-employed mom, the answers just don’t exist.
You’ve pieced together advice from HR blogs, asked your friends, downloaded generic templates, and tried to “figure it out later.” Meanwhile, you’re left wondering: Can I really step away from my business without losing momentum—or my mind?
Here’s the truth: You can. And Growing Pains is here to show you how. Hosted by maternity leave strategist and business operations expert Alyson Caffrey, this podcast helps self-employed moms plan for maternity leave during the trying to conceive, pregnancy, and postpartum seasons—without burning out or ghosting their business.
Each week, you’ll hear honest solo episodes, expert interviews, and real-life maternity leave stories from moms who are building legacies and raising babies. No fluff. No one-size-fits-all advice. Just grounded guidance to help you navigate life and business on your terms.
Alyson has helped hundreds of entrepreneurs streamline their operations and take actual time off for maternity leave—while returning to businesses that thrive.
Ready to take maternity leave like a CEO? Follow Growing Pains and let’s build a business that supports your motherhood journey.
Growing Pains | Where Business Owners Come to Plan Maternity Leave
How to Make Time to Plan Your Leave – Maternity Leave Roadmap #2
Making time to plan your maternity leave doesn’t require a big life overhaul. You just need one focused habit.
Welcome back to the Maternity Leave Roadmap series. If you’ve been wondering how you’re going to squeeze in planning between client work, toddler chaos, and everything else life throws at you—this episode is exactly what you need.
Today, I’m walking you through the 90/90 principle, the same approach I’ve used to write a book, build my maternity leave plans, and help other business owners move forward even in their busiest seasons. You don’t need to do it all. You just need to show up—90 minutes at a time.
Want the full Maternity Leave Roadmap now?
Get the complete audio and video series, email prompts, templates, and step-by-step planning tools inside the members area:
mastermaternityleave.com/roadmap
In This Episode, You’ll Learn:
• Why 90 minutes a day is more than enough to start planning your leave
• How the 90/90 principle works (and why it sticks)
• The mindset shift that stops you from waiting for the “perfect time”
• Why building a daily planning habit is the secret to long-term growth
• What to avoid when trying to “block a full day” for maternity prep
This Episode’s Homework:
Choose your 90-minute window and block it on your calendar. Commit to showing up daily and treating this time as sacred planning space—for you, your baby, and your business.
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You don't have to choose between growing your business and your family.
Grab the Maternity Leave Roadmap for $29: www.mastermaternityleave.com/roadmap
Send in your maternity leave questions! connect@mastermaternityleave.com
xx Aly
www.instagram.com/alycaffrey
www.mastermaternityleave.com